How to REALLY Leverage Video on Your Shopify Store - With Claudiu Cioba - Co-Founder and CEO @ VideoWise

Jay Myers: Claudia, it's so good to have you on the show. Last time we chatted, it was a few years ago. I know there's a ton to catch up on. Probably a lot of people listening right now need a refresher and you're the founder of Videowise. What is Videowise?

Claudiu Cioba: Thank you so much for having me again, Jay. Super happy to see you. And yes, it's been too long since, since we've done this. Videowise. Yeah. Videowise is an all in one video commerce platform that is helping brands and retailers today. increase their sales with strategic placement of interactive and shoppable video content.

We do a lot more than just shoppable. We recently just launched live streaming as part of our platform and moving forward with one to one video consultations as well. And another part that we've had this year was our UGC finder. Which helped brands to identify any content on TikTok, Instagram, and YouTube that mentioned their brand.

So VideoEyes turned since we last spoke into a platform from a shoppable video app.

Jay Myers: Yeah. Like I've actually got a long list of things. I want to go through of that Videowise does cause it's actually mind blowing, but at the core, just so people understand it's Videowise, lets you put video on your website in a way that's much, much, I would say better, smarter for an e commerce brand than YouTube because it, you can, you can shop in it.

You can tag products, you can add, add quizzes. So. But it's, it's at the core was what, what, like, maybe I'll back up and say, but why did you build it? Like why was there a need for this versus just like embedding a YouTube video?

Claudiu Cioba: absolutely. I can start by describing the value proposition of VideoEyes first and then tell you why we built it, but the value proposition is quite simple. The first value that you're gonna, that we care about is increasing sales and upload and in boosting conversion rates. What we noticed early on was that if you strategically place fast loading video on the site, If it looks great, if it, if it feels great and if it's interactive, it will increase sales.

We've performed over 300 AB tests in the past two years alone on, on, on Shopify brands, and we never gave up until we were positive. And we started building playbooks for different industries, and we noticed different techniques that worked and even content strategy, like what type of content to actually add throughout the conversion funnel doesn't have to be the website.

It can be landing pages. It can be your email. It can be your mobile app. And we noticed that that video can have a positive impact over revenue. So that was the, that's the first value proposition that VideoEyes offers. And that, that can come from shoppable videos. It can come from VideoEyes being in mobile apps, being in Shopify shop app, being performing live streaming events with live shopping and selling online, or even one to one video consultations as well.

And that are more personal. So we syndicate this video across multiple channels and gives you a, give brands a lot of ways to sell by using video content. And the second value proposition, and this is the one that actually made me build Videowise, I think three and a half years ago was PageSpeed.

So you, you were mentioning YouTube. Why shouldn't I use YouTube or Vimeo or Wistia like any of these traditional video embedding solutions, or even the regular MP4, the reason why you shouldn't use them is because of PageSpeed PageSpeed is directly correlated to conversion rates. The faster your website love loads.

The, the, the more conversion you actually get and the slower it gets, it's increment, the conversion rate drops incrementally. So what we're doing, what we've done at Videowise is we were able to build a way to load video on page that loads extremely fast. And regardless of how much video you actually place on that page.

If, if, even if you do a page speed test on Videowise. com, we got over 20 videos. You're going to get a PhD score of, or 98, I think right now. So we focus a lot on performance. So like really small JavaScripts, super fast JavaScript processing time. And all the best practices in the books when it comes to video.

But at the same time this year we've built something truly revolutionary, which is. Our own video encoding and compression process that has layers of AI on top of it. And what we noticed is that if we can get videos small, like really, really small and make them look good, they will stream very fast.

And we are, we are right now compared to any other Shopify app, we are able to make videos, even though they use standard compression, we are able to get even 50 percent smaller type of videos than any other Shopify app. And compared to a regular video file, we are able to compress that up to 95%. In some cases, it doesn't like, it's crazy.

It's over 90 percent compression. And then we use AI to sharpen that those images. And we have some other AI layers that work on every single image. That's part of the video to optimize it, optimize its pixels so that the size of the video is really, really small. And on top of,

Jay Myers: Oh, it's amazing. I know you, you we were you sent me a link one time a while ago of true classic teas. And if anyone listening wants to see how fast is it still on the homepage there,

Claudiu Cioba: they use it. I don't know. True Classic runs a lot of campaigns, like sales campaigns. Yeah, so it, it depends if it's on right now, I don't, I don't know. I haven't checked it

Jay Myers: it's, it's instant. Like it's

Claudiu Cioba: Exactly. That's what we're aiming for is near instant video autoplay when you get to the website and we're continuously refining this, but we went even on, you know, on top of this.

So one thing that a lot of people don't know is that MP4s, which is, you know, your regular video files aren't necessarily the best videos to serve to a mobile device or to, to a laptop in some cases, or even to different browsers. What we've done is we've done some research on this and we are generating behind the scenes five different video formats actually, and even a multitude of different resolutions of those videos.

So with every video that somebody uploads in video eyes, we probably have, I think like 16 video formats or 17, all different resolutions, different formats and different video and codings to, to make sure that we serve the best fast and the fastest loading file to the end consumer. We also optimized our global CDN so that we can serve video on all continents on a latency of under 40 milliseconds.

Sometimes like even lower, especially in the States, you can get really, really low. But this is, it's all of these small things that add up to performance. And if you look at any other Shopify video app, we got copied a lot since we launched. I mean, you've got probably like 20 shoppable video apps right now.

Most of them will end up hosting their videos on Shopify, which is good. Shopify has a great CDN. But there's no optimization behind it. It just serves an mp4, plain and simple. That's it. There's, there's no optimization behind it. And we wanted to serve something premium. And, and we wanted to truly focus on how can we deliver the best performance.

So this would be the second benefit is performance and how we actually started. Because when I looked at YouTube, YouTube was an iframe. Their scripts were 500 kilobytes or 600. I'm like, no, this is a lot. And if you place multiple YouTubes on your site, you know, you can get to two, three megabytes of scripts.

That would really slow down the site. So that's that those are the two benefits.

Jay Myers: So why someone listening who maybe isn't leveraging. A lot of video on their site. Why, why is video important? Like what are, what, what, what does it, how does it affect conversion? And that's something that's like, why does it matter? Yeah

Claudiu Cioba: because it can really show how the product is being used or show, or show the social proof behind the product content is always kink, like I'll give you video eyes, which is a rocket, but if you don't have great content You know, you can't make it work. So you will need to have great content to actually make it work.

And what I mean by great content is we leverage a lot of video testimonials, a lot of product presentation videos even mood type of videos for hero backgrounds. But when it comes to really pushing the conversion needle. I think video testimonials are very important in video reviews. It's just real people or even influencers in some case, depending on your branding and marketing strategy.

And but when you see people with the product in hand. And they talk about it, either if it's authentic or sponsored, or again, more influencer style, like TikTok style, it doesn't really matter. It just has to match your branding and the way that you market your products. That, that does magic to it. So that's one technique is that type of content.

If you can place it front and center. This is a different approach that we've used this with text review platforms or apps, you always see the text reviews at the bottom of the page. I don't know if you've noticed less than 10 percent of people scroll to the bottom of that page.

Jay Myers: yeah,

Claudiu Cioba: Like the more, if you look at a heat mapping tool, the more you scroll down, the less people actually get down to your bottom of the page.

Another strategy is a lot of websites were using social media galleries again on the bottom of their, of their pages to add some social proof, but very few people actually got there to see that, Oh, this product is viral on Tik TOK maybe. So what we've done is we've done a different approach. What if we put this front and center

Jay Myers: yeah.

Claudiu Cioba: all the way up?

Let's put it front and center without taking, without disrupting the purchasing flow. So you don't, you never want to disrupt that purchasing flow, but when they see the page at a glance, you want to instantly see people with product. They're happy. They're talking about it. Clearly showcasing your value proposition like what i'm promising to you as a brand with this product look i'm delivering it and look at all these happy customers and look at them using it So that's one technique.

The other one is Product presentation videos that work like work like a charm in the product gallery. You rarely see shopify stores. Maybe the more like we focus on the mid up market We we rarely work with extremely start like extremely small brands that are just getting started If they're getting started and they have video content.

Sure. We work with them like sacred beyonce sacred celebrity brand They already have content when they got started on day one So we work with them on in development stage and day one launch, but if you're a really small brand You don't have any content You need to get that content first in order for us to have an impact.

And videos inside the product galleries truly made a difference for mid upper market brands. So we're talking about your standard Shopify gallery. Usually, most cases, when you're going to land on a PDP, you're going to see a photo of the product. Change it with a video.

Jay Myers: So Videowise can replace the product image with a video.

Claudiu Cioba: the thing about

Jay Myers: me about some, like all the places, like there's, there's carousels, there's pop up widgets, there's grid layouts, there's. There's full pay like what?

Claudiu Cioba: it's infinite, to be honest. So yeah, I think if three years ago we were doing carousels Videowise, what we do right now as a platform is we power the entire video infrastructure on that website. Everything video on your site, it's powered through us. And we have dedicated components that can power any experience.

And they are infinitely customizable. So, all of our components are pre designed, super easy to customize their code in the app. They can power any use case, collection pages, PDPs, I don't know, homepages, heroes traditional video players. Like, you name, it doesn't matter. Like we can power everything. And it's infinitely customizable.

But we place them everywhere and we, we have for different industries, different playbooks. Now with, with these playbooks, I think we're gonna make them public at some point as a, as a CRO tactic. And we've been, you know, as you go through some of our clients, you're gonna, you're already gonna see them applied on PDPs, on collection pages.

Video on collection pages is a super underused technique that we've seen great success with as well. So these are some of the cases like the social proof type of carousels, the video inside the product gallery, video in collection pages, quick shop videos that auto play in the page without opening a player as well.

So we've been experimenting with that because we sometimes found opening a player can be disruptive from the purchasing experience. I just want to watch the content directly in the page and still be able to shop it. So if I think that you can already tell the passion behind me talking about the product the one thing I can tell I think you already know because you've been using video eyes for your brother's store is Our innovation the pacing of our innovation Is is is extreme like we ship constantly at a very rapid pace and we iterate extremely fast Like we always do experiments.

We always iterate very fast You another feature that's really cool that's, that's been recently launched, I think it was the summer, we call it channels, video channels. What we, what we aim to do is we have a lot of merchants that have the, these either academies or tutorials, like they have pages with a ton of video, how do you use the products or an academy of some sorts or courses or but they were filled with videos.

And prior to VideoEyes they were using YouTube, with VideoEyes three years ago, or two years ago, they were using different types of carousels or multiple widgets. And we were like, I think we can generate this whole page.

Jay Myers: So

Claudiu Cioba: we've done is,

Jay Myers: so you would do, sorry, go ahead and finish. I have a question, but I'll, I'll wait.

Claudiu Cioba: Yeah, we just looked at that entire page and like, can we generate an experience that fills up the entire page? And we pretty much built Netflix for these brands.

Jay Myers: And so this is within, within their, their Shopify site.

Claudiu Cioba: Yes. You, you create an empty page in your theme, like just create an empty page that has your footer and your hero or any other section.

If you have, if you want like a banner or some sort, it doesn't matter, but empty page, and then you put a video, you put an app block or a div code. If you're not on Shopify and then we generate this whole page and it's a beautiful page. It looks like Netflix. It's exactly like Netflix on your site, fully customizable.

It matches your fonts, your colors, everything. And it gives you a lot of variety of sections. You know, Netflix has a lot of sections when you browse through, we build the same thing,

Jay Myers: explainer videos, you can have unboxing videos, you can have

Claudiu Cioba: it doesn't matter. You, you can have highlighted upsell products. You can upsell products in it. You can have highlight sections of a big video. That's a lot more of a highlight. We have, I think six sections today that you can use and it just, and we, and the way you build it is just a drag and drop like super simple and Videowise.

And then we just generate the page for you. And what's really cool about this is that the entire page and all of the videos are SEO indexed. So we push all that, all like the captions, the captions from all the videos, all the video metadata information, all is pushed to Sceva and all to Google. So everything's indexed and you got like this big Netflix style page for your brand that's generated in seconds.

It's super easy to maintain without any developer.

Jay Myers: Amazing. I want to walk through all these different types like this. I, I, I saw this video channels recently. Super cool. I, you've got so many different types. Let's, let's walk through some of them. So explainer videos. I see, I see Videowise being used for explainer videos where sometimes they're, how would a brand use it as, as that?

Like what, let's talk about that first.

Claudiu Cioba: Sure. When explainer videos, we focus a lot on the video pop ups. So we got a video pop up component that's extremely versatile on how we display it on the website. And that's been working really, really well with founder led brands. Yeah. So, you know, there are these types of brands with a passionate founder behind it with a story.

If you attach the founder story to these type of pop up videos and you get like this personal message and explainer about the product from the founder, when you land on the website and he's sort of walking you through the product or helping you make the right choice, like which product is right for your skin, or if you're, I don't know, selling different types of products, you can explain better as a founder and communicate to the audience,

Jay Myers: Well, it builds a relationship too.

Claudiu Cioba: exactly.

And we've been adding on top of that multiple interactions, like either call to action buttons, lead capture forms for special offers. Or even quizzes like multi step quizzes that can be branching videos. So you can take it from one video to another and explain different types of products that are categories of products that they have

Jay Myers: Well, let's actually get into quizzes. That was the next one. So like explainer videos is a use case video quizzes. I can think of a number of ways that would be used, but what, what is the purpose of video quizzes?

Claudiu Cioba: video quizzes. Don't increase conversions. So that's a misconception. They will never increase the conversion. We tested them so many

Jay Myers: Really?

Claudiu Cioba: Yeah, they don't provide a conversion uplift, but they do provide an engagement uplift.

Jay Myers: Well, what is, what is, what is a video quiz? Let's start with first

Claudiu Cioba: A video quiz is a video where a founder talks about a topic, and it gives the audience multiple options to continue the conversation.

As for example,

Jay Myers: a beauty brand, I can say we're going to talk about like, let's talk about your skin. Do you have. Maybe different colors of skin, different dryness levels of skin,

Claudiu Cioba: there you go. Yeah

Jay Myers: And then you pick your skin types. Sure.

Claudiu Cioba: and then you pick your skin type and then it takes you inside the same pop up which is a small non disruptive experience pop up. It takes you to a next video that talks about that. That skin type And it might lead, it might ask you another question. Okay.

You've told me about how dry your skin is. You know, what is, yeah, as you said, like, what is the color of your skin or like, another property of your skin, right. And it can take you to another video, but it ultimately leads to a purchasing decision, like with these quizzes, they lead to purchasing decisions.

But what we found out is there isn't a conversion uplift. It just leads, it's a faster way towards the product. So it, I think like that's what we've seen is either product discovery. People end up spending more time on site. They click through multiple products when they interact with these quizzes. And it decreases bounce rate as well.

So these were some of the benefits, which are, they're not conversion related, but there's still benefits that you want to have on your site, which is, you know, you want people to spend time on your site and you, you definitely don't want a hype bouncer,

Jay Myers: mean, I would say those are, I mean, I, I almost,

Claudiu Cioba: are.

Jay Myers: well, so I mean, I believe I've, I've tested a lot of quizzes, not video quizzes, but shoppable quizzes, you know, where you, you land on a website and you, you've got a dog and you're, you're, you're picking your dog food and it's like, okay, how big is your dog?

What breed is your dog? Is, does, how active is your dog? And you, does he lay around all day? Does he run? Does like, you know, does your dogs. struggle with anything like anxiety? Does he scratch? Does he, whatever you answer these questions. And it's like, this is the recommended food for your dog. And all the data shows that those

Claudiu Cioba: ours are, I know ours are not used like in that traditional, like, quiz flow.

Jay Myers: It, but, but if they were used that way, I think they would increase conversion, but

Claudiu Cioba: What I've seen so far, what I've seen so far is they're more used as like an intro to the brand and intro to like, what are you looking for? And these are the best use case where we've seen them really work like high click through rate high engagement. They spent a lot of time in the quiz flow. They they went through the pages that we wanted, like they actually completed the flow and it works really well with founder led type of type of content.

Or, or some sort of a senior or a consultant that was talking about the product and it was, it helped with the product discovery. And when I say that it's not it didn't help a conversion metric for us, it was also sometimes very hard to track like, okay, the total revenue, like, and the, the effect that this would have over the total revenue.

And we look only, and we performed most of our AB tests with other types of components that we knew would have a direct revenue impact, like on the PDP on this type of quiz doesn't work that great on the PDP.

Jay Myers: sounds like

Claudiu Cioba: on the homepage.

Jay Myers: Yeah. And it sounds like they're not necessarily using it to drive conversion. It might be to gather information, to build, to build brand, to build relationship. Okay. So now then there's also video forms where you

Claudiu Cioba: Yep.

Jay Myers: can you, can you combine them or is that a separate thing where you can

Claudiu Cioba: no, no, this is. So,

Jay Myers: and

Claudiu Cioba: yep, the thing about Videowise is extremely modular on this type of pop up you can attach any type of interaction. You can put a Shopify product to it. You can put a simple call to action button that can lead to any specific URL. You can do a quiz or you can do a lead capture form.

You can build that form and Videowise you can capture whatever information you want. You put your privacy policy, you can make GDPR compliance. So there's, you know, you don't have any compliance issues. We collect all that data. We are DPR compliant as ourselves. We collect all that data. It's secure.

You can transfer it and export it then to your CRM. We're like, we got direct integrations with your Klaviyos, your MailChimp. It doesn't matter. You can, you can even segment it and send it segmented and launch different campaigns towards those people. The use case for these lead capture forms were that we've seen were to replace traditional pop ups. Because with a traditional pop up, you're You would get usually maybe an image, a text, and two input fields. And what we've done is how about we make it a bit more interactive and we start playing a video in the pop up.

Jay Myers: Right.

Claudiu Cioba: that's the only thing that we've done is we started playing a video that just added a bit more messaging to the pop up and a bit more personality.

And that's how we've seen brands using it usually for special offers. It's like, give me your data and I'll give you a coupon. And you can do that with Videowise or like, I'll give you a discount. So that's how they used it.

Jay Myers: That's so much better than the traditional, just pop up, enter your email for 10 percent off. Like you're actually building a little bit of, of connection. Like any, I mean, anytime you hear someone's voice or just like, you know, if you have a conversation with someone, a video conversation is even better voice.

Conversation is like one step below that, but like you build relationship trust, you see there's a real person there versus, you know, you're buying from a website, you don't. You don't know, like, is this a guy in his basement? It's a drop shipping company that there's no actual, which is nothing wrong with that.

But like you, you don't maybe have the same relationship with that person. Right. Like and if you are a founder led DTC brand, like take advantage of that. Right. Like that. I, anyways, I, I'm, I'm all

Claudiu Cioba: no, with, I think that what I've, what I've said so far is, you know, I've given the impression of a very powerful product. And, and even as I said before, it's like sometimes I don't know how they use it. Like they actually get to use it. Like we don't tell them how to use it. We only no certain use cases that we are like, okay, we know a hundred percent.

If you do this, that's going to give you an uplift. That's what happens when you have a platform, when you have a platform, you're like, okay, I got like this really powerful tool. You can do everything with it. And then people start getting creative with it. And we sometimes discover new workflows ourselves of how they started using it just because of how versatile and flexible it is and what you can build. And we, yeah, that's what happens. Like sometimes I don't know, like how, how they use it. Or we encountered new workflows. So like from specific brands, so, but it's exciting having that type of power.

Jay Myers: Okay. So there's a couple more I want to get to here. We're talking about all of the like on site ways that brands can use video to either increase engagement retention, relationship, connection, brand conversion. Of course we talked about explainer videos. We talked about video channels video quizzes, video forms.

I want to talk about UGC user generated content videos. I know a Videowise does a lot with connecting with YouTube. And there's a new thing actually that I just saw UGC detect, tell me all about UGC videos and how Videowise plays into that.

Claudiu Cioba: Sure. We, we noticed from day one that our, our brands were using user generated content within our video players. So we this type of content was working. We've, we've seen it in AB testing work really well. Yeah. And we, Videowise can import content from all of your accounts, TikTok, Instagram, YouTube. We can import any type of content, videos and photos.

So we are video centric, but we can also get photos inside those video players, if you want to make that shoppable, cause you might have some Instagram posts and that you want to showcase so we can get those in. And

Jay Myers: Okay. Well really, really, really quick on that. Cause I did have that on my list. Since you mentioned it, let's just touch on that. So I, I saw that recently too. So there's shoppable image

Claudiu Cioba: Images. Yes.

Jay Myers: does that's on? If it's, if it's an image pulled in from Instagram or an image, Anywhere on the site.

Claudiu Cioba: Yeah. We can make an image shoppable. Like you can tag a product in an image and it's going to turn shoppable.

Jay Myers: I can make like a, like a look book and I click on a purse or I click on a shoe or I click on something and then the product pulls up and I can add it to cart.

Claudiu Cioba: It was just one of those feature requests that you get a lot of your clients requesting is like, okay, we love what you're doing with video. Can you make the images load faster?

And can you make the images shopable? I was like, sure. It's easy. It's like, we

Jay Myers: well, right? Why

Claudiu Cioba: I mean, we already have a digital, like, like a very powerful digital management asset library that, you know, you can organize files with folders, everything, tag them. Yep. Yep. Yep. It's like, okay, I can include images.

And it was a big feature request. Like we've, we've got it from, from a lot of people to be able to include images. And if you look at TikTok, if you browse TikTok, you're going to see that every once in a while, you're going to get images and it's like an image carousel or something. So they probably seen, you know, the same results.

But going back to UGC, UGC

Jay Myers: So that's amazing on the images. So UGC, that's sorry.

Claudiu Cioba: UGC is extremely powerful. It works. If you're a high end brand, might not work as well. Like you might want some professionally done content or like professional, professional influencers. It depends on your brand. But if you know that you're popular on social, you're doing great over there, your, your audience is interacting with you and you're selling on social.

It's going to work like a charm on your website, but as I told you before, what we've seen as a best practice in the past is people would put their social down and we're like, no, very few people get to those social galleries down your page. We came in, we were like, you no longer need your social media app, like your social feed app.

I don't know the four sixties of the world, all these all these, you know, social feed that you have,

Jay Myers: the apps that embed your,

Claudiu Cioba: your social feed in the, on the bottom of your site. Not a great practice. We did an eight, we did AB tests on this as like, well, look, what we're going to do, we're going to give you, you can use the same design because we have different types of grids, carousels, whatever you want, but we're going to put it up maybe even on your homepage under the hero, or like just two, like just two scrolls down, you know, Make the social proof stand out.

Don't put it on the bottom. It was a huge, it performed much, much better, huge difference. And then we started noticing that with our platform, we can actually replace those apps. So we started simplifying the tech stack of our clients. They, they no longer needed that because what, what were those apps doing?

They were serving images and videos.

Jay Myers: Mm hmm. Mm

Claudiu Cioba: And most recently for the past year, everyone has a lot of videos from take time from Instagram video. I just can't do that. Like I don't, I no longer need my social feed app. I can just use it with video. And so we started replacing that and that was a big benefit, simplifying the tech stack.

But then we also noticed an opportunity to scrape content and we built some more advanced integrations with Tik TOK and with Instagram, and we started allowing brands to identify content on these social media platforms. That is mentioning them either in a comment, either hashtagging them or even mentioning their account.

Now you don't have rights to use this content, but it's very hard to identify. Because you would have brands would manually do it. They would go, they would search, they would look at their notifications. What VideoEyes does is it scrapes nonstop TikTok and Instagram, pulls all of the content inside VideoEyes, saves it forever.

And we allow the brand to even request usage rights from those creators. Basically, I allow you to DM the creator, Hey, can I use this content on my website? And you negotiate with them what the compensation is. And I can, and then since you already have the content in VideoEyes, we can just import it into your asset library and then you can use it.

And we even went a step further to create automations. VideoEyes is like, we landed a lot of deals this year, Jay, because of our automations. If you can make, if you can spare brands time with workflows and automate certain processes, like If my marketing team approved two pieces of UGC, just automatically show them on all of my carousels over there.

So we do those types of automations that save you a lot of time. And we went even further with UGC, not just social UGC to detect it. We went even further to collect it from the community. So we, we built a very easy way. We wanted something frictionless because we know how brands are struggling to collect video testimony.

Like it's very hard, even if you give them incentives. And if you, if they're going to run into any friction throughout the process, they're going to skip it. So what we've done is we've got a very simple way of collecting video testimonials that can be embedded anywhere on their website, where even on a landing page with a promo, where they can they can incentivize people that leave that video review or the video testimonial, and we built that and they can market that towards their community.

So not only do we detect UGC on social, but we also collect it from their existing customer base. And all of the content that we collect or we find and it's approved can be directly imported into video eyes and automated to be displayed throughout their website or email campaigns

Jay Myers: Amazing. Amazing. And now, okay. So just so I'm clear on this, cause I'm sure listeners probably the same question. So if it's on your social accounts on social media, you can, of course, pull it

Claudiu Cioba: imported. Yes,

Jay Myers: someone tags you, can you use that? And like, so better example, if someone tags you on Instagram, then you can share that yourself, but you've shared someone else's, can you use that or do you still need consent,

Claudiu Cioba: you, you need consent. Obviously, you know, you don't want, you don't want to get in trouble. You need consent. You can get the consent through us and then you can use it with us because we, we detect it.

Jay Myers: Is there something like that you need? What, what constitutes consent? Can you just DM someone? Is there,

Claudiu Cioba: Yeah. If they say, sure, you can use it. There are sometimes more advanced negotiations. We've seen with premium brands where an expiration date is set on consent. So usage rights expire in three months. So I will allow you to use this content, but only for three months or only for one

Jay Myers: This is for like top tier content

Claudiu Cioba: yes, exactly. And we even have that type of advanced functionality built in Videowise. You can set an expiration date for a video and it automatically gets removed from anywhere you've distributed. You can see, we just remove it. We just pull it out that on any online I don't know, pages where it's being shown, we pull it offline immediately on the expiration date.

Jay Myers: Okay. So now when someone says, yeah, I give you consent. You can pull that into Videowise, even though it's on somebody else's account, or do you need to download the video and upload the videos

Claudiu Cioba: no, no. It's

Jay Myers: you can pull it in from any

Claudiu Cioba: It's already into the VideoEyes account when we identify it. It's already there.

Jay Myers: right. Okay. Fair enough.

Claudiu Cioba: It's already there. You just, we just move it from UGC detect to library and that's it.

Jay Myers: And does that, the work with Tik Tok, Instagram, YouTube, or any specific. Yeah. Okay. Wow.

Claudiu Cioba: All three.

Jay Myers: Amazing. You mentioned the, the incentive tool. It's super interesting. I know you mentioned earlier, yes, my brother does use this. I, I, for those who don't know listening my brother has a Shopify store and I kind of, you know, for, for fun, help him with it.

And we put Videowise on it. I guess it was a couple of years ago now and he didn't have any video content. And so, Probably like people, I mean, he maybe had a couple of videos, but people listening right now be like, well, I, I, I don't have video content. I, what am I going to do? How am I going to like, yes, video's great, but I don't have the video content.

And so actually this, this might be an idea for, for others, but maybe now Videowise can help even more with this. But at the time what we did was we just made it, he sells our tree targets and we just made an automated email that when someone placed an order, I think it's 10 days after seven or 10 days after an email goes out.

And it says thanks, thanks so much for your order. We'd love to feature you on our site. If you're willing to submit a video, 20 second, it can be 60 seconds. It doesn't have to be professional. Shoot it with your iPhone. We'll, we'll shoot you back a 20 coupon. I actually, you had a better idea. You said just refund them 20 cause that will convert more.

Instead of saying, here's a 20 coupon, which they might not ever use. Say, if you shoot this video, I'll just go to your order right now and refund. 20. So it's 20 cash. And if you think about it, paying 20 for videos, pretty darn cheap. So. So he, we, we did that and he gets videos every single

Claudiu Cioba: Really? Really?

Jay Myers: gets, it's like we

Claudiu Cioba: so great.

Jay Myers: he has to, he has to sort through and pick the ones that he, that he wants to use.

And then not only does he use them on, on his site and if anyone wants to see them, it's, it's bulldog targets. com. You can see there's Videowise all over the site. Um, he also used them in his ads. So for, for, cause when he, when people submit them through the, he just made a simple form, it says, I, do you give us permission to use this on our site and in ads and there's options and then they submit that form.

And so he has a record of every single one and they make, they make amazing ads too. So anyways, just a bit of a, now, if he wanted to tell me more about UGC, your collection tool.

Claudiu Cioba: our collection tool.

Jay Myers: this goes on the site. Or it's something that he could send out, or how's that work?

Claudiu Cioba: so we didn't want to tie ourselves with any email provider. Everyone already has their templates built in and Klaviyo and or whatever email platform they're using. We didn't want to compete with that. Like, let's start building our own emails and start sending them.

No. We didn't want to get into email. What we wanted to do is we just wanted to create the collection process frictionless, that's it. It's like super simple collection process. So what we've done is we've created a section, an area that you can either put on a blank page or you can place on any page, it's super flexible to install it's in a Shopify theme editor.

You just drag and drop app block and it just gives you a block where you can either drag and drop. Videos or photos, or you can just upload like you're kind of button and upload link if you are on a mobile phone, it allows you to even capture more information about the shopper. Cause maybe you want to send that even to other people, not just your, your customers are like really past customers that you don't longer maybe have the recent information or you want to, you haven't collected maybe a phone number and you're like, okay, I want to collect phone numbers and more detailed information about my existing customers.

So you can add a form if you want them to fill out that form, or even feedback of the product. You can have that in there. So we just made that process super simple. And the way that brands are using it is they add that area. They've created special pages. It's like leave a video review, get feedback. 50 back from your order, upload it here.

That's it. And they, and all they have to do, the user is like, I'll just put my video in there, I'll record it on my phone and just put it in there. Even if I have it pre recorded, it still works. It doesn't matter. So we made it super simple to collect that information. From the consumer end from the brand point of view, every time you get somebody submitting a video, you can get notifications like, Oh, I just got another one.

All of those videos that are get that are getting submitted are placed in a moderation state where you're like, okay, let me see what, what we got over here. And we can create actions like if you approve the video, so you can approve or reject videos. If you reject, you can actually send a message back to that person.

If you approve, then you, we can trigger something in Klaviyo. It's like, okay, we were going to refund you those 20 or we can trigger a custom script if you want. We've done that for some, some larger brands where they wanted even Slack notifications if somebody was approved. Okay, we got to refund them that amount, like send a message on Slack to this person to refund X amount to this person.

And then everything that's approved gets in your videoized library. And then you can create automation of like, if I approve the piece of of UGC, like a video testimonial, just get it automatically on the right page. No problem. As soon as you click approve, it goes to the right page. You don't have, you no longer have to go to the library, go find the page, go add the video to the page.

You don't have to do that. And with these automations, we, We took it even a step further. We are like, okay, how do we keep users engaged on a website by keeping content fresh? If you, if people are going to come back to your website, even returning visitors, and they're going to see the same amount of video testimonials or the same amount of content, they're not going to engage with it as much because they've already seen the content.

Why would I click on it again to see it? Cause I've already seen it. So we started building our own AI that looks through all of the videos, randomizes the playlist and studies the performance of each video. And it constantly rearranges them, puts the highest performing one on top and You get another one, rearrange them again.

And this way we keep the content fresh. Every time we get new content, we rearrange it. We put it in there. And we've seen this increase the click through rate of our video components and keeping people always engaged because engagement will always be high with new visitors, but with returning, they've already seen it.

So how do you keep them engaged even more?

Jay Myers: Okay, so the first thing that comes to mind for me is I'm thinking I should switch that form in the email that he's sending out and link to a page on his site. We should probably create a page called Video Testimonials and have a library of all the Other ones there, like a I don't grid layout or something.

And with a form on top it's saying, submit yours. Have you purchased one? Like whatever, are you a customer, submit your video review. And for, although maybe

Claudiu Cioba: can be very creative. You can even use our channels feature, the Netflix style channels that I told you before

Jay Myers: input it there as well too.

Claudiu Cioba: big galleries. Yeah,

Jay Myers: Oh, right. Have a, yeah. I imagine you can put that on your customer accounts page too. That's probably where an existing customer goes to track an order and they can say, you know,

Claudiu Cioba: yeah. Leave us a video testimonial. Yeah, you can do that.

Jay Myers: Super smart. Okay.

Claudiu Cioba: I know a lot.

Jay Myers: it's not often I get like pumped on a podcast.

They're like, ah, I want to go like get my brother doing this here. So you can tell I miss being a merchant. So I ran online stores since 1998 and then started bold in 2012 and then eventually sold the stores and then I still miss being a merchant in my heart. So, so, okay. That's a lot of the stuff about Videowise helping on a site.

Actually, there was one more and I want to get into the shop app video. So this works in the shop app too, right?

Claudiu Cioba: Yep. We appear on the, on the shop, on Shopify shop app. So for anyone doesn't know, Shopify has their own marketplace called shop app, or you can track your orders. You can, you can discover new brands and new products and video ice appears in multiple places on the actual homepage, on the popular videos on the brand page and on the PDP.

And all of the videos that you already have tagged with products in Videowise and all of the most popular videos that are most being watched, they just automatically get pulled in. Like in Videowise, in order to set up your Shopify presence, you just need to click activate. That's it. Everything gets populated automatically in Shopify.

And this is a shout out to the Shopify team. They, they did a lot of the heavy lifting. Great team. We just, you know, we were just there to collaborate with them.

Jay Myers: Okay. So then now let's talk about off site. Cause this is something that I think is super powerful that really intrigued me when I first learned about it. But Videowise videos don't just have to live on your site. They can live in email campaigns, SMS campaigns, QR codes. You can embed them. Well, let's.

Let's start with email and SMS campaigns. So talk to me about that.

Claudiu Cioba: I can tell you some, some workflows and how, how video has helped merchants outside of their site. When it comes to SMS, we've seen campaigns done where there were promo campaigns with a YouTube link. And that's, that's the workflow that we replace and that's, we've seen more often is they wanted to send people to some sort of a YouTube video or some sort of a Obviously, they were using YouTube and when you send your audience from an SMS campaign to YouTube, nothing happens.

There's no call to action towards your brand. There's no product to purchase it. Okay. I've seen the video by,

Jay Myers: You might even get a recommended, not a different brand on the

Claudiu Cioba: exactly, exactly like you're, you're going to start watching cat videos or something else, you know, and get distracted, but there's no clear call to action to purchase the product, to explore the collection that's being presented in the video or.

To explore what's on sale. Usually it depends on the campaign. So what we've done is we just built a video player that you can link anywhere and you can build any interaction on top of it. If you want to call to action that leads them to a collection page, which is like see the sale for t shirts and you got this ad in front of you, that's playing.

Okay, I want a clear call to action to the sale, or we can take it even further and actually put the sale on the page, like put the product as shoppable and you can purchase from that video right there when you're watching it. So this was the use cases replacing these YouTube workflows that never led to the website and they didn't get any, any real benefit.

It was mostly like brand awareness. And we started making money through those, not just using them for brand awareness or for marketing purposes. With email, there's a lot of opportunities with email, with email, something that we that we're launching really soon is dynamic emails within email flows.

Cart abandonment, for example is a big one. Up until now, we were only able to put one video in an email and we started using dynamic videos in emails. This is something that we're launching really soon. It's Q4 where it allows brands to actually include videos in dynamic that are dynamically being placed in different types of emails.

So for example, if somebody. Has products in their cart that they haven't completed the purchase. I think it's a very powerful selling tool to be able to send them an email. Hey, you forgot these products in the cart and check out the video testimonials of what people that purchased the products that you forgot in your cart. So it's like you, I'm just giving you more reasons to explore those products again, by showcasing you maybe three thumbnails of people with the products at their hands saying I'm happy and I purchased this. So this is something that we are launching up until now. We were doing it more static or you, we were just using it maybe for launch videos.

We couldn't dynamically change the videos based on the products. But these are the workflows that we've seen. Usually launches, new product launches, they work really, really great. The video doesn't play in email. That's not a good practice to actually play the video in email. It's not going to be compatible with all email clients.

What it does is we can actually take them to open the video player on top of a page on their website or on a separate page that just has the video player similar to the YouTube flow and the SMS. But this we've tested and we're still testing both both types of video players to see which one performs better.

I don't have any clear data. Say this one's definitely better than the other. And with QR codes, we've seen with QR codes is again, campaigns, but also video collecting video reviews. So collecting UGC with that same collect form. they were building pages where you were scanning a QR code. It would take you to a video player.

It's like, leave us a video review call to action. I want to leave it. And then it would upload that video review of video

Jay Myers: Put it, put it in your, your, your packaging

Claudiu Cioba: Exactly. Either printed on the packaging, but the packaging printing is expensive because you, you don't change your packaging that often. And while we noticed brands doing as a cheaper and more effective way is just.

Giving them a small page slip inside the packaging

Jay Myers: right. Or

Claudiu Cioba: because it was much easier, it was much cheaper to include something more when you package the product and it was just a small printed piece of paper. That's it. And it was with the offer, you know, get, get 50 percent back cash back for your order.

If you leave us a video testimonial

Jay Myers: yeah, that's, that's powerful right there. One thing I like that Videowise does is it creates in the emails, when you put a video in and it creates a, a, a gift to. To

Claudiu Cioba: Yeah, that's automatically getting rendered from the video. You can even customize the play button that goes on top of it. And we do all the image generation, you know, so it's like, okay, let's put together in a, in a GIF.

Jay Myers: Yeah. It's just enough of a tease to get more conversion. So I like, I mean, yeah, I, I think that's awesome. Now this one you embedding video anywhere, so you don't have to have the video on your site. So let's say I am a, I don't know, a cosmetics store and there's a blog. Not my site, someone else, they're an influencer and they've got a blog or a site.

They can embed a Videowise video in their blog. If they're writing about a product and when someone opens that video, it's a shoppable video, even though it's completely not on your site at all. Correct?

Claudiu Cioba: That is very correct. I have nothing to add to what you just said. Like you just described it as it is. It's exactly like that. It doesn't have to be the blog. It can be any website in this world. So I think the advantage of this one is whenever you share videos on social media, or you put them on your partner's websites, or somebody's doing core mark co marketing with you, you're pretty much stuck with a YouTube video.

That's what you're going to do. They're going to put a YouTube video. Now, what we do is we allow them to even make the video shop, like highlight the products in the video, but so that when the consumer watches the video, they can more easily get the product mentioned in the video to your website. So like I can click on the product straight to the checkout page if you want to like straight to checkout you can configure the purchase button to be however you want you can add it to a card So it's going to take them to your website With the product already added in the card or you can take them to the checkout or you can just take them to pdp It's like okay.

I want to read more about the product, but that's the main advantage is You're a brand, you always want to sell. You don't just want to want people to watch for the sake of watching. You want to always be there with a call to action. So try to convert that audience with every single second that you've got their attention hooked.

Jay Myers: Like if I'm a brand and there's, yeah. Dozens or hundreds of blogs with my products in it. I'm going to be going to those, those owners of those blogs and saying, Hey, I noticed you have a video, you embedded this YouTube video. That's awesome. Would you mind replacing it with this embed code?

Claudiu Cioba: Exactly. Yeah. You can do it's simple. It's easy. It's simple. It's SEO. Optimized and it's shoppable. Like it's got your products in it. Like, why wouldn't you want to want that? You're always trying to increase your traffic. So, you know, this would, this would lead to more clicks to your website and to your product pages.

Jay Myers: Can affiliate links flow through a

Claudiu Cioba: Yeah. I've seen this before.

Jay Myers: Okay. Okay. So that still can carry through.

Claudiu Cioba: Yep. Yep. You can set up custom UTMs and track them and, or, or affiliate links.

Jay Myers: now what about ads? Are you seeing brands link to Videowise videos, like to open up the video player directly from an ad click in Instagram or somewhere, or,

Claudiu Cioba: No, I haven't seen this use case. The best use cases that we've seen is either lending pages or PDPs or collection pages where videoize is present all over and

Jay Myers: So you still think going to a landing page is better with the video

Claudiu Cioba: Then just the video. Yes, just just the video alone. Exactly. There's more context about the product if you just present the video itself when we did A B testing, you know, the PDP was the highest conversion The highest converting page, always not the video landing page itself, like just a video by itself.

No, it didn't, it didn't convert as well as the PDP, the PDP with video eyes on it, not a PDP that stand alone. Because we, whatever we were doing. This type of testing, the video in the ad or like the influencer in the video, in the ad would be present as well on that, on that le other like, I dunno, custom coded landing page or PDP or even a collection page in either a different type of video or in the same video, just so that it offers some continuity.

We noticed that this type of. Psychological continuity and it tied the ad with the page and it didn't feel like a purely transactional page where you're like, okay, I'm just here to buy and there's nothing else to see. All of these, all of this video content, video testimonials, product presentation videos, they were reinforcing the messaging said in the ad that they were applying social proof and trust that you, this is a legit product that actually works and that's what improved the conversion rates.

Jay Myers: Makes sense. Okay. Now live streaming. You, I saw you post it. Okay. It's is it in beta or is it live or is it.

Claudiu Cioba: It's in almost life it's going live. Yeah. I think it's going live in a week or so. We are already, we already have live shows with our merchants. We want to get a lot of feedback. Live streaming is not a big innovation today. We added live streaming in order to be a complete video commerce platform.

It's just another sales channel that I can help brands sell more video. It makes sense to have it. But the big advantage of our live streaming is. We put a lot of emphasis on streaming, on keeping things simple. First of all, super easy to go live, like very simple interface. The second is streaming is simulcasting or streaming on multiple channels at once.

So you don't just go live on your website, you go live on Instagram, on TikTok, on YouTube, on Facebook. We take you live everywhere at the same time and we're adding, we're continuously adding multiple channels as, as we're continuing development on this live streaming feature. There's a lot of gamification and audience engagement, polls, quizzes, asking them questions putting flash sales inside the live streaming show.

Giving them product bundles at an offer. A lot of these cool features that just help you

Jay Myers: That's cool.

Claudiu Cioba: audience. So we put a lot of emphasis on these mechanics, like the gamification helping merchants with special offers. And simulcasting, being able to seamlessly go live at the same time on all your, all your channels.

Jay Myers: Now does Videowise do that is Videowise that, or are you connecting to like OBS or something else

Claudiu Cioba: No,

Jay Myers: stream yard or so all you need is Videowise. You don't need any other tools.

Claudiu Cioba: Nope. Yes, we have our,

Jay Myers: studio.

Claudiu Cioba: we have our, we have our, exactly. We save all the recordings. We can even divide the recordings in shoppable videos, like short form shoppable videos. Afterwards you can, we even offer you a recordings page, which we call it your show, live shows page. Where you see the upcoming shows up front on the top, you see all the previous recordings on the bottom.

You can still watch them, continue to purchase from them. We, we give you all the analytics that happen in terms of engagement and conversion and revenue during the live show and recorded. Shows. So even after you're done with a live show, you will still continue to sell with that recording because people are going to continue to watch it and purchase from it.

I'm trying to think what else?

Jay Myers: That's it. Well, it's, it's, it's amazing. Like and, and, well, you, you'll, you'll probably have those videos embedded on your site to be replayed, put them in that channel. Like the Netflix

Claudiu Cioba: well, that's the thing you, you don't need, you don't need that channels for something else. It's a more educational use case. You have a separate shows page that we generate all for you.

Jay Myers: Okay.

Claudiu Cioba: It works like the channel. It's a whole separate area just for live shows. And you got all the prerecord, the past live shows, the upcoming, and even when you go live.

You can, you can actually promote that even RSVP for the live show. Jay, we're at our core. It's like, I know we talked a lot about features in this, in this in this podcast, but at our core Videowise as a product team, like we are obsessed about high quality products and we build like maniacs extremely fast.

And this is our main advantages. We can cover a lot of ground super fast. And what, what, what this means for our clients is they get so much benefits within the same grandfather pricing plan that they've been like, we just continue to pump value like on and on. And for us, it's all about how can I help them sell more?

That's why we've been adding live shopping. That's why we're, we're, we're still launching one to one video consultations. It's turning into an all in one platform. It's already there that helps merchant to sell more with video It can be ugc. It can be anything video. You name it live streaming one to one video We are an all in one platform that they can help them do that And we are the only video our goal is to be the only video Tool that you will ever need if you're a brand or a merchant.

Jay Myers: Amazing. Well, let's, let's wrap up on this last question then. Let's, let's, If you're, if, if Claudio has a store, you're and you're running it and you've got Videowise, what is the strategy? And let's say you're a, you're a, a pretty decent volume Shopify plus brand. Like, you know, what, what are you doing to be successful with Videowise?

Mm hmm.

Claudiu Cioba: So number one thing I would activate UGC's tags. I want to make sure that I know when I'm being mentioned on social. It would save my team a lot of time, especially my social team. I want to know whenever somebody mentions us, just let me know. I want to see all the content that were being mentioned. I would if I would be running ads, I would look, where am I pushing my traffic from those ads and I would start optimizing those pages with video. The homepage is a great pace, place to start hero videos, like hero background videos are look amazing. They make the entire page interactive. When you lend to a website that has a mood video on the top, you know, that just, you know, it sets the mood for the brand. It looks great. I would instantly add social, like social media feeds on the homepage, on all the pages, and I would have put them down.

I don't have to put them down and I would not install the social feed out. Cause I wouldn't need one because I can use that with video eyes. I would use video testimonials. With we have a quick, we have a specific widget that's been performing really well is called a quick shop carousel. It plays in page.

You don't have to open another video player. It also has the product tag underneath it. I will put that on the homepage immediately after my hero session and what I would fill it up with is just my clients, my, my, my customers, customers with my products. That's it. Nothing else. The other thing that I would do is for every single image that I have on my website, I would tag a product in it.

I wouldn't leave images that you cannot click on the product or like I can just hover on over it and like, Oh, this is the product. You know, let me, let me go straight to it. Shoppable images with hotspots were a super underrated technique, especially need to see. Ikea has been doing it for 10 years. If you go to Ikea websites, it's there today.

It works. That's why they've been doing it and they've never removed it. It helps with product discovery. And if you look at all these Shopify brands, they got so much beautiful photography on their website. But you don't know what product that is in that image because maybe they might have multiple.

Wouldn't it be easy to just hover and click on it and take me to the product? Very easy. So, I would do that. On my collection pages, I would disrupt the collection grid with autoplay videos every once in a while that either like showcases social proof a bit that's, that's what I would do on mobile, on desktop.

One thing that you can do also with video eyes is when I would hover the product cards, I can play a video with a, with a model or some sort or the application of the product or something. So play videos on hover, on desktop, on mobile, disrupt the grid with social proof videos, like just short form

Jay Myers: Yeah. Yeah. Yeah. That's so smart. I never thought about that. So the, so there's a, is it kind of like the same size as a product or is it show as like a full night or maybe

Claudiu Cioba: No, you can do full size, but you can do the same size. And that's why I've seen it work really

Jay Myers: just to continue,

Claudiu Cioba: you're scrolling, you're like product, product, product, video, autoplay, testimonials. Because you usually have two on a grid on mobile. You know, like two columns for a collection page. On the PDP, I would definitely have video on the first or the second position inside my product gallery.

At least one video. It's either the first or the second. This has to be tested, depending on industry and product. I would have, we have our own video testimonials snippets. It's quite a small widget, a snippet that has performed really well. I would definitely place that on top of the product name because when you scroll on mobile, it looks really great because you're like, okay, I see the product.

And then first thing I see is like, okay, five stars, video testimonial from a guy. And we can actually attach a text testimonial and the star rating next to the video. And you, I'll show you, I'll show it to you. So it's a, it's a specific component that we designed to attach text, test, text, testimonial, and star rating next to the video and display it together.

And when you click on it, it opens up a playlist of testimonials as well. I would scroll down underneath my add to cart button. I would have a carousel, see it in action or hear from our customers or something like that. Scroll more down. I would, I would start with if the product needs a presentation, I would definitely have video video presentations of my product.

And if I, if this would be a founder led brand, something that I forgot is on the whole page, there would definitely would have been an intro video for me as the founder intro into you with a a video quiz attached to it. Like, Hey, explore our collections over here, and it would just click to go to those specific collections.

On the reviews page there, there's an opportunity for, for video reviews to put on your reviews page text on top of your text once a a Netflix style channels page with educational content of. Either how to apply the product, how to use it. Best practices depends on what you're selling. You can be really, really creative.

And when it comes to live streams, I would probably do two a month just to engage with my social media, like with my social community, be in touch with them. I want them to see that the brand is embedded within the community. We interact with them. And I think that would, you know, the community would really appreciate that.

So there's quite a lot,

Jay Myers: you know, if you're an e commerce brand and you're not doing video right now, I think you're, you just, you have to be, I

Claudiu Cioba: they're already doing it. They're already doing it. They're already, they're probably using a legacy solution.

Jay Myers: Yeah.

Claudiu Cioba: They're probably not optimized. Yeah. They're probably not up. They don't know that if they apply some best practices from our growth playbooks, they can, they can make more sales. I think last week we had a, we have a tremendous AB test on a beauty brand.

We've seen 50 percent increase in overall month over month sales. It's crazy. They, that's crazy. They weren't doing a lot. They were doing like 100, 000 a month in terms of sales. So they weren't talking about like a million, you know, little over a million dollar brand a year. But 15%, you know, like month over month, just because we applied some easy techniques that we knew work, it's crazy.

Jay Myers: Well, it works. So the data shows, I mean, there's, you, you can Google effect that video has on purchasing behavior and you'll see all these data points that when someone watches a video, they have an 80 percent higher conversion rate. And after watching a video, like not necessarily like in the video, but like it's, it's video assisted.

So,

Claudiu Cioba: I think that our, our biggest proof that it works is the fact that video eyes, Has been working on a negative trend with over 2, 000 brands since we started with names like Dr. Squatch, True Classic, Olipop, and others in the space that are really big brands. None of these brands would use VideoEyes if it weren't work.

If we couldn't successfully load super fast on their website and have an impact.

Jay Myers: Claudio, this has been very, very enlightening. I've learned a lot. Where can people go? Like, can, does Videowise have a trial? Can someone just install it in the app store? Do they have to talk to someone or where can someone go to get started if they want to? Or learn more.

Claudiu Cioba: sure. Best place to start is VideoEyes. com to learn more about our solution, about our platform. If you want to install VideoEyes and you're a Shopify brand, you can find us on the Shopify app store. There's a 21 days free trial. If you're a mid upmarket brand, we can extend that trial to 60 days. And we will do assisted A B testing with you as well.

And oh, by the way, Jake, we have our own built in A B test. Like you can actually test within VideoEyes if the widget hasn't, the videos have an impact over your website. Like we will launch those video widgets on your site on just 50 percent of your audience. If you want to, or 70 or 90, and then we're going to look at a bunch of metrics, AOV, C, you know, CVR, a bunch of like metrics, and you can see the impact right there.

So you don't need a third party AB testing tool. We have it built in Videowise to actually perform that test yourself. So you can do it during the free trial. It's 21 days, three weeks, tons of time. If you're a larger brand, we can extend that to about 60 days. No problem. Or if you need a demo, best thing is to just put the demo straight on our,

Jay Myers: What's a larger brand just for

Claudiu Cioba: When we look at brands, we actually look at their site traffic. That's how we look at brands. A mid market brand is over a hundred thousand visitors per month. That's what you should look at. That's a mid market brand. And the more you go up, you know, the, the larger you are.

Jay Myers: Amazing. Claudio. Thank you so much. This has been

Claudiu Cioba: Yeah. Thank you, Jay. Thanks for having me, man. Appreciate it.