Lisa Popovici

Co-Founder & CMO

Lisa is the co-founder and cmo of siena ai, the world’s first empathic ai customer experience (cx) platform designed for ecommerce. working with brands like hexclad, eightsleep or thrive causemetics. with a background that blends healthcare, entrepreneurship, and technology, lisa brings a unique perspective to scaling businesses while humanizing digital interactions.

Her journey into ecommerce began while attending medical school in Romania, where she originally aspired to become a doctor. between anatomy classes, Lisa launched her first Shopify brand, learning everything from product design to influencer collaborations. while those early brands weren’t profitable, they became a foundation for Lisa’s growth in business strategy, operations, and customer engagement.

Pivoting from medicine to tech, Lisa co-founded siena ai to revolutionize how brands connect with their customers. she’s passionate about creating meaningful customer experiences and helping brands scale without losing their authenticity.

Lisa is deeply invested in personal growth, focusing on health, fitness, and mindfulness as essential parts of her life. when she’s not driving siena’s marketing and sales strategy, she’s running half-marathons, traveling between Paris and nNew York, or spending time with her beloved King Charles spaniel, jazz.

She’s a big believer in community-driven growth, seeing siena ai not just as a product but as a movement to unlock human potential and elevate business outcomes.