Jason Greenwood
Founder & CEO
Jason is the founder of Greenwood Consulting - a specialist in B2B ecommerce consultancy. For over 25 years Jason has been helping brands and suppliers expertly architect compelling digital buying and brand engagement experiences.
Jason is the host of THE ECOMMERCE EDGE Podcast (485+ episodes), he posts regularly to LinkedIn (33k+ followers), and is a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.
Feb. 19, 2025
B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)
B2B is not a business model, it’s a channel.
In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to …