Daniel Patricio
Co-Founder & CEO
Daniel Patricio worked at Shopify for 8 years in product. He left to build a store just as the iOS update happened. Daniel managed to scale it anyway and it was successful but had this other problem that Shopify never came up with a solution for, no matter how many people he asked. So being an ex-product lead who built the Buy Button and Marketing section in Shopify, he just went ahead and built it himself.
That turned out to be Abra and is now a wildly successful app in the App Store. Daniel has helped some of the larget stores on Shopify increase conversion rates by 35% and more.
Last year Abra grew 10x and continue to work with fast growing brands such as NoBull, Good Protein and Vitaly.
Feb. 28, 2025
Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)
Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel share…