Did you know that push notifications have a 50X ROI during major sales events like Black Friday Cyber Monday (BFCM)? Yet, many Shopify merchants aren’t leveraging this powerful tool to drive conversions and retain customers. If you’re not using push notifications, you’re leaving money on the table.
In the latest episode of the Shopify1Percent Podcast, Jay Myers sat down with Arvind Subramanian from PushOwl to talk about the massive potential of browser push notifications and why they should be a core part of your Shopify store’s marketing strategy.
Let’s break down what we learned and why PushOwl is the best Shopify push notification app to help you increase sales, recover abandoned carts, and drive customer retention.
What Are Push Notifications and How Do They Work on Shopify?
Push notifications are short, clickable messages that appear directly on a user’s screen, even when they’re not on your website. Unlike emails or SMS, they don’t get lost in a cluttered inbox or filtered into a promotions tab—they deliver your message instantly to the customer.
Key Benefits of Shopify Push Notifications:
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🔥 Unfiltered, unregulated – No spam filters, no inbox clutter
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📈 Higher engagement rates – Up to 30% higher than email & SMS
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🔔 Instant reach – Messages are seen in real-time
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🎯 Personalization – Tailor messages based on user behavior
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🛒 Cart recovery – Recover up to 80% of abandoned carts
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📢 Automations & campaigns – Run flash sales, back-in-stock alerts, and price drop notifications
💡 Pro Tip: The overlap between push notification subscribers and email/SMS subscribers is less than 10%. That means you’re reaching a completely new audience who may not engage with other channels!
Why Push Notifications Are a Game-Changer for Shopify Merchants
During the podcast, Arvind Subramanian shared real-world case studies of Shopify brands using push notifications to drive results. Here’s what we learned:
1. Push Notifications Recover More Abandoned Carts 🛒
80% of carts are abandoned, but push notifications can bring customers back instantly.
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A Shopify brand saw cart abandonment rates drop from 93% to 80% after implementing push notifications
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Push notifications are faster than email for reminding shoppers to complete checkout
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Dynamic images and discount codes can be embedded for higher conversions
2. Higher Engagement = More Repeat Purchases 🔁
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Push notifications can improve repeat purchase rates from 13% to 33%
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Personalization (name, product images, location-based targeting) increases CTR
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Smart timing ensures notifications reach customers when they’re most active
3. Perfect for Back-in-Stock & Price Drop Alerts 📢
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Customers can subscribe to product alerts without providing an email
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Shopify brands using PushOwl’s back-in-stock feature saw a significant increase in conversion rates
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Perfect for limited-edition products, restocks, or high-demand sales
4. Best ROI During Peak Sales Periods 💰
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50X+ ROI during major sale events like BFCM, Father’s Day, and Valentine’s Day
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Shopify merchants can send time-sensitive flash sale notifications directly to customers
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No delays, no waiting—instant conversions with a single push
How to Get Started with Push Notifications on Shopify
The best part? Getting started is easy, and it costs $0 to start collecting subscribers with PushOwl.
Step 1: Install PushOwl from the Shopify App Store
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📥 Install PushOwl here and activate it in minutes
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No coding required—fully integrates with Shopify’s ecosystem
Step 2: Start Collecting Subscribers (For Free!)
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Unlike email/SMS, you don’t pay for subscribers—only for notifications sent
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Enable the browser opt-in prompt to capture visitors instantly
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Offer an incentive like “Get 10% off—Subscribe to Push Notifications”
Step 3: Automate Abandoned Cart & Back-in-Stock Alerts
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Enable Shopify Flow Automations for hands-free messaging
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Use AI-powered Smart Delivery to optimize timing for each subscriber
Step 4: Launch Your First Push Notification Campaign
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Run a flash sale notification before major events like Black Friday
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Send exclusive product drops and time-sensitive promotions
Best Shopify Push Notification App: Why PushOwl Stands Out
While there are multiple push notification apps on Shopify, PushOwl is the #1 recommended choice for these reasons:
✅ Freemium Plan Available – Collect unlimited subscribers for free
✅ AI-Powered Smart Delivery – Sends notifications at the perfect time
✅ Deep Shopify Integration – Works with Shopify Flow & Marketing Automations
✅ Abandoned Cart & Back-in-Stock Built-In – No extra tools needed
✅ No Unsubscribe Filters – Messages never land in spam or promotions
✅ Personalization & Dynamic Images – Custom notifications based on behavior
✅ Proven Track Record – Trusted by 30,000+ Shopify merchants
Don’t Miss Out on the Power of Push Notifications
📢 If you’re a Shopify merchant, you need to be leveraging push notifications. Whether you want to recover abandoned carts, drive repeat purchases, or boost sales during peak shopping seasons, PushOwl is the best Shopify push notification app to help you do it.
💡 Ready to get started? ✅ Install PushOwl Now and start converting more visitors into loyal customers!
🎧 Want to dive deeper? Listen to our full podcast episode with Arvind Subramanian from PushOwl here 🚀
