Why Video is a Game-Changer for Your Shopify Store
Let’s be real—shoppers are tired of scrolling through boring product pages with static images and lifeless text. They want action. They want video. And guess what? Stores that use video see an 80% increase in conversions. Plus, shoppable videos can pump up sales by 30%, and 90% of shoppers say video helps them decide what to buy. So yeah, if you’re not using video, you’re missing out.
To break it all down, we chatted with Claudiu Cioba, founder of Videowise, the ultimate video commerce platform for Shopify stores. (Videowise in Shopify app store)
Here’s the scoop on why video is your secret weapon.
Why Video Works (And Why You Should Jump on It ASAP)
1. Video = More Sales & Higher Conversions
Claudiu shared that when you strategically place fast-loading, interactive, and shoppable videos on your site, your sales skyrocket. They ran 300+ A/B tests, and every time, video came out on top.
Quick Wins for More Sales:
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Add shoppable videos that let customers buy straight from the video.
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Feature video testimonials to boost trust and credibility.
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Show off product demos so customers can see your product in action.
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Use video on landing pages, emails, and even text messages to drive engagement.
2. Live Video Shopping is About to Blow Up
Ever watched a live shopping event where people are snapping up deals left and right? That’s live commerce, and it’s 🔥. Videowise now lets you host live-stream shopping events where customers can:
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Chat with you in real-time.
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Get instant answers to their burning questions.
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Snag exclusive discounts (because who doesn’t love a good deal?).
Oh, and the best part? You can stream your live shopping event on your website AND social media (TikTok, Instagram, YouTube, Facebook, all at once!). It’s a no-brainer.
3. Fast-Loading Videos = More $$$
Nobody’s got time for slow videos. If your video lags, people bounce. Videowise fixes that with super-smart AI compression that shrinks videos by up to 95% while keeping them crystal clear. Faster videos = happier customers = more sales. Simple math.
4. User-Generated Content (UGC) is Your Best Friend
People trust real people way more than brands. That’s why UGC (aka customer videos and reviews) is a goldmine. Videowise’s UGC Detect feature automatically finds videos about your brand on TikTok, Instagram, and YouTube so you can feature them on your store (with permission, of course!).
How to Make UGC Work for You:
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Put customer video reviews front and center (not hidden at the bottom).
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Show off real people using and loving your product.
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Use UGC in email campaigns to increase open rates and engagement.
5. Make Your Entire Store Video-First
Forget plain old product pages. With Videowise, you can turn your store into a video paradise, including:
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Shoppable images (yep, images can be clickable, too!).
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Video carousels on collection pages.
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Video pop-ups that grab attention (in a good way, not the annoying way).
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Personalized video quizzes to help customers find their perfect match.
The Future is Video—Are You In?
Shopify brands using Videowise are seeing double-digit growth, and it’s only the beginning. Want to boost conversions by 50%? Start using video strategically.
How to Get Started with Video on Shopify
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UGC is king: Encourage happy customers to submit video reviews (offer discounts or cashback as an incentive!).
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Replace static images with videos: A quick demo beats a plain photo every time.
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Use video pop-ups and quizzes: Make shopping interactive and fun.
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Go live: Live shopping events = instant engagement + sales.
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Speed matters: Optimize videos so they load fast (because slow sites kill conversions).
Bottom Line
If you’re not using video yet, you’re leaving money on the table. Shopify merchants who embrace video boost engagement, build trust, and skyrocket sales. And thanks to Videowise, adding video to your store is easier than ever.
So, what are you waiting for? Try Videowise today and start turning views into sales! 🚀
📌 Check it out at Videowise.com or find Videowise in the Shopify App Store.
